Payfort is the leading online payment provider in the Middle East. With giant customers throughout diverse industries, you can say they have a pretty good overview of how things are trending with payments across the region. Luckily, they share this information publicly through their annual State of Payments report. With how things are advancing with interactive ebooks, this year Payfort decided to extend their reach by publishing interactive ebooks, in collaboration with Kotobee as their Digital Publishing Partner. We’ve had the opportunity to conduct this interview with Nardeen Abdalla, Marketing Director of Payfort, to learn more.
Tell us first a bit about your annual State of Payments report
State of Payments is our annual report. We usually publish it around the end of Q2 every year. This is our 3rd year. It started with a simple idea: give data, trends and useful information to companies to be able to grow their business. In the report we try to serve all company sizes starting from startups to enterprises. We target 7 countries (UAE, KSA, Egypt, Kuwait, Jordan, Lebanon, and Qatar) in both Arabic and English languages. The report is divided into four sections: Continue Reading