Since more and more businesses today are making use of ebooks to market their products and services, the competition in this niche has become stiff. Everyone is creating ebooks. But not everyone is knowing about them. To make your ebook visible and standing out from the rest, you need to effectively promote it to your target market. And to do that, you need to make sure that you have a strong marketing strategy. This strategy can come as early as prior to creating the ebook itself. And that is the real challenge.